Many mompreneurs tout it as the #1 secret for building a successful business and turning passions into profit. It’s been said that human nature desires to be a part of one. Many surmise that it will lead revolutions and initiate change. Books are being written about it, websites devoted to it, and conferences assembled to teach its value. What is it?
A tribe, as defined by Seth Godin in his book, Tribes, is “a tactic, a method, an approach to getting change to occur. And that change could be growing your business, or getting elected or making the world a safer place. All of those things now require a tribe.”
Tribes help businesses grow and thrive. Behind every successful brand or business, we find a tribe. For mompreneurs who want a business that thrives, capitalizing on the synergy of a devoted following may be the solution. By building a support team of colleagues, administrative assistants, promotion partners, and mentors, and by creating a loyal following, mompreneurs can ignite a change that will grow their business.
Tactics to build a tribe begin with building a community around a specific topic or cause, engaging people within the community, and creating opportunities for participation and connections. Other tribe-building tactics include:
- Being authentic. By indentifying and expressing personal strengths, passions, skills and core values consistently, mompreneurs can distinguish themselves as leaders worthy to be followed.
- Lead with passion. Followers must believe leaders are there because they want to be, not because they have to be. By demonstrating a strong appreciation for what the tribe represents and its mission, tribal leaders can compel others to follow.
- Establish the vision. Define the tribe’s goals, expected journey, future, and their part in ensuring they reach the desired destination.
- Acknowledge and celebrate accomplishments. Reward tribal goals and milestones reached, whether by individuals or collectively. Provide incentives to motivate members to action.
- Educate. Provide an environment of continual development. Request and give feedback. Mentor and coach members to move beyond their comfort zone, reaching heights once believed impossible.
- Listen. Listen keenly to what tribal members are saying and what they are not saying. Trust that the group knows what it needs to grow and thrive.
According to Seth Godin, only 1,000 die-hard followers are needed in a tribe to grow a business and take it to new heights. And smart mompreneurs know that this number is reached one-by-one. Become the leader others want to follow, and they will follow…one-by-one.
Want to start your own tribe? One great resource is Triberr.com. It’s a great way to gain more followers and engage more readers of your content. It’s by invitation only, so if you want an invitation, leave a comment below and I’ll provide you with access (while they last!).