Have you ever been asked, “So what do you do?” Did you have a response ready to fire off? If so, did your answer take a minute or more to explain?
As entrepreneurs, we should always be ready and able to tell what we do in a moment’s notice. Furthermore, our response should only take 30 seconds or less to deliver. This, my friend, is called your elevator pitch.
“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100–150 words).” —Wikipedia
When trying to create my elevator pitch, I spent many days contemplating, scribbling down ideas, and agonizing over how to word it the right way. I was making it harder than it had to be. If you have carefully thought through what your business is about, who your target market is, and how you plan to help them, then your pitch will be much easier to create.
So how do you write your elevator pitch? Here are some ideas from Problogger.net:
- Solve a Problem or Need – attempt to create a solution for some need your target market might have.
- Define Your Audience – who are you trying to attract?
- Be Clear – don’t make people have to guess what your saying. Be crystal clear.
- Keep It Short – get to the point quickly by eliminating unnecessary words.
- Stand Out – grab the attention of your audience with powerful imagery.
- Be Ready to Expand Upon Your Pitch – your catchy pitch is sure to intrigue the listener and garner questions for information. Be ready to give more details about what you do.
You may not incorporate all of these ideas, but I hope they help you begin the process of creating your elevator pitch. They did work for me, and here is my final pitch:
Helping Mompreneurs Discover Their Strengths, Develop Their Brand, and Confidently Display Their Value!
What’s your elevator pitch? Please share it here.