If you are in business, then you are probably familiar with online marketing strategies. There are many, including social media, Pay Per Click, online classified ads, and article marketing. As effective as these methods are in attracting potential customers, many business owners forget the value of offline marketing tools.
There are many ways to market offline, but some of my favorite methods include flyers, post/sizzle cards, brochures and business cards. These methods are not only effective, but can be very affordable. And placing these materials in high traffic areas gets your business in the eyes of many potential customers. Depending on the market you are targeting, here are just a few places that you can place these offline marketing tools:
- Car washes
- Auto shops
- Grocery stores
- Ice cream and coffee shops
- Daycare centers
- College campuses
- Local Welcome Wagon
- Flea markets
- Trade shows
- Local small businesses
- Car windshields
Many home business owners just starting out gravitate towards online marketing methods, not only because of their effectiveness, but because many are low-cost or free. If your marketing budget won’t allow for large expenditures, then consider suppliers who cater to small businesses.
When I began using offline marketing tools, I purchased them through VistaPrint, a large, online supplier of printed materials and marketing services. They are very affordable for small businesses, offering specials such as 500 premium business cards for as low as $10…including shipping! They frequently offer holiday specials as well as free items on a daily basis, providing the small business owner with an inexpensive way to market offline.
There are many other ways to advertise your home business inexpensively. Do a little research, think creatively, and then get out there and do it!
I would love to hear the ways you’ve found to advertise your home business, so please share in the comments section below. If this post has inspired you, then please share it with others.