“The hardest challenge is to be yourself in a world where everyone is trying to make you somebody else.” ~E.E. Cummings
Everywhere you look, there are images of what success if supposed to look like. In grocery store checkout lines, magazine covers suggest you need to be thin, tall and impeccably dressed. Billboards on the side of roads encourage you to shop at certain stores to be seen as attractive. Television commercials tell you what to eat, the type of house to live in, and what to wear in order to be seen.
With so many images of what success should look like engrained in our minds, it can be challenging to be authentic…to be the you that you were created to be. But what would this world really be like if we all lived up to the false ideals of success that are advertised?
There is beauty in uniqueness. A lone pink rose amidst a field of white tulips stands out and draws the passerby to admire it’s beauty. It’s the same with people. A friendly smile amidst blank stares, a contagious laugh in a quiet room, a brightly colored outfit in a sea of blues and grays all draw our attention. It intrigues us and entices us to learn more.
Do you want your business to stand out from the competition? Then discover your uniqueness. What can you do or offer in way no one else can? How can you connect with your potential clients in a memorable and meaningful way? How can you display your authentic value?
Your potential clients are looking for that pink rose amidst the white tulips. It’s time to let yours bloom.