My son wants the same thing for breakfast every day, (all day, if you’d let him). He absolutely loves oatmeal. Not the flavored oatmeal, but plain, regular, original oatmeal.
My daughter hates oatmeal (“Yeck!” is her response to even the word oatmeal). She would rather eat cold cereal than oatmeal.
I enjoy tofu eggs (I’m sure a few a you are saying “Yeck!” right now), but my husband would rather starve than even taste a crumb of tofu.
So why am I listing my family’s breakfast preferences?
Because even though we live in the same house, do things together and really love each other, we each have different likes and dislikes. What works for one, doesn’t necessarily work for the other. So when I plan our meals, I have to make sure I offer dishes that everyone will like, otherwise someone might just starve (okay, maybe not starve, but you get the point).
So, again, you ask, why am I sharing our eating preferences on a business blog?
Our family is much like your blog audience. Not every reader likes receiving information in the same format.
Some might love reading text, while others would rather watch a video. There are some who like audio posts they can download and listen to while out, while others learn best with visual posts (infographics, picture quotes, etc.).
So, if you don’t want your audience to starve (again, you get the point), then offer something tasty for each type of learner.
Incorporate pinterest-type visuals, slide shows with audio, podcasts, and vlogs along with your text posts. By doing this, you’ll reach a larger share of your potential target.