There are a number of ways to position yourself as an expert, but one of the fastest growing ways to do this is to host your own internet radio show.
Internet radio shows allow you to share your expertise online, build your brand, and develop deeper, trusting relationships with your current and potential customers.
Listeners can tune in to your show “live” through the internet, on demand, or download it at any time in the future, creating an ongoing marketing effort.
Many of the internet radio stations resemble popular social media platforms, allowing your listeners to interact with you and guests of your shows. Many of these stations receive a great amount of targeted traffic which can be redirected to your personal website.
Taking advantage of technology to market your business is one of the smartest ways to find customers online and offers many other great benefits, such as:
- Ability to share your messages and ideas with a larger audience
- Opportunity to build a strong online image and platform
- Ability to reach a national or global market
- Capability of being located more easily online
- Increased ability to grow fan base by marketing archived radio shows to potential fans and followers
- Possibility of additional income from show sponsors and advertisers
Starting your radio show begins with identifying your goals. What are you looking to accomplish with your radio show? Who will be your target market? Are you looking to drive traffic to your website or create awareness of your products or services? Be specific and put your goals on paper. Your goals will be your roadmap for determining your format and venue.
Next, decide which internet radio site best fits your needs. Searching online is a great way to find potential sites, but here are a few to consider:
Toginet (www.toginet.com): the premiere online talk radio production company that offers live show production and quality podcasts. The benefits Toginet offers include: open advertising spots for you to sell to potential advertisers, a personal producer available throughout your show, ability to pre-record shows, and shows uploaded to iTunes to maximize downloads.
BlogTalkRadio (www.blogtalkradio.com): provides anyone, anywhere with the opportunity to host their own live radio show using only a computer and telephone. It’s the largest and fastest growing talk radio network online, and boasts millions of listeners tuning in each month. You can actually start your live talk show on BlogTalkRadio for free.
wsRadio (www.wsradio.com): boasts itself as being the largest independent internet talk radio station in the world, and has a history of partnering with and producing shows for notable brands. wsRadio gives hosts a forum to deliver their messages in an effective and timely way.
There are many other options for broadcasting your message through internet radio. Take the time to research and find one that fits your needs and goals. If you have the ability to create content that resembles a talk radio show, then you can certainly find success using this method of marketing.
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