You know you’re fabulous, but does your ideal client know? When building your personal brand as a work at home mom, it’s imperative that you have an awesome and unique statement about what you can offer your potential customers.
Your “Fab” statement should seek to establish a connection while setting you apart from your competition. A carefully crafted statement will speak to the qualities and core values you stand for and showcase the benefits that your potential client will receive as a result of working with you.
How Your “Fab” Statement Helps You
- Helps you more confidently respond to questions about what you do as a WAHM
- Develops and builds your credibility
- Sets the foundation of your personal brand
- Helps you connect with your clients
- Sets you apart from your competition
So how can you get started on creating your powerful, unique “Fab” Statement? It starts with answering the question, “WHY YOU?” Anyone can be a home business owner, but only you can be YOU. Determine what benefits your products or services deliver to your market and then communicate them effectively with ease. Here are some questions to answer to help in crafting your statement:
- What sets you apart from your competition?
- How do you make yourself stand out?
- What makes you unique? Your business?
- Why should your niche market choose you over anyone else?
- What are all of the unique advantages you and your business offer? What makes you and your offer special? Is it your price, customer service, quality, etc.?
- What are five action verbs that best describe what you do (i.e., analyze, communicate, explore, encourage, inform, organize, etc.)
Using your responses to these questions, you can begin crafting your “Fab” Statement. Here are two different examples of a “Fab” Statement:
#1 – “I use my drive, intellect, and passion for teaching to empower new work at home moms to experience unparalleled career success.”
#2 – “I help new high achieving working women build their credibility and position themselves as leaders in their markets, attracting more clients.”
Remember, it will take time and practice to be able to easily and effectively communicate your “Fab” Statement. But by starting now, you’ll be able to more confidently answer the question, “So what do you do?”
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