Leads are the lifeblood of your home based business. There are many online marketing methods you can use to generate leads, but there are some things you can also do offline to market your home based or mlm business.
When you are in network marketing or direct sales, the main commodity you are marketing is yourself. It’s called attraction marketing. You want to get your name in front of as many people as possible and establish your brand so that you attract prospects to yourself.
So what are some offline methods of attraction marketing? One idea may be to partner with your local community organizations such as your local school and police department to sponsor a child safety assembly. Contact the local paper for publicity and create a personalized flyer for the schools to send home with the children. End result? Your name associated with a good cause and the building of your brand.
A more simple idea for offline marketing would be to donate personalized writing pens to local restaurants and businesses for their customers. Businesses are usually in need of pens and you get the opportunity to establish your brand in your community.
There are many additional ways you can generate leads using offline marketing strategies. Keep your mind open for ideas as you drive through your community. Seek ways to market yourself and establish your brand, and you will begin to generate leads for your home based business.