“Mommy, can you play with me?” I needed this reminder. I had been with him all morning, helping him brush his teeth, getting him dressed, making his breakfast, cleaning the kitchen, and pulling out his toys. But he was asking for more than just my presence. He was asking for my attention and my ability to make him feel valued. His little face was filled with hope as he looked up at me. I saw his need and I responded.
Down on the floor, we played chase with his cars and I begin to feel light-hearted as I heard him squeal as my car ran from his. His delight brought me delight as we played and found joy in each other’s company.
So, why am I sharing this with you? The lesson is not only about balancing work with family, but it’s also a lesson on effective marketing.
You may have blog followers, Facebook friends and fans, Twitter followers, and subscribers to your newsletter. That is great, but are you giving them more than just your presence? They know you’re there because they get your status updates, blog posts, newsletters… But are you giving them your attention? Are you getting down on the floor, looking them in the eye, and making them squeal with delight?
That might mean retweeting their blog posts, or sending them a personal note expressing what you love about their blog, website, or business. Maybe it’s highlighting them on your Facebook page, or giving them a +K on Klout. It might mean you offer them a free resource that you know they need, or recognizing their achievements.
There are many ways to show your attention. Find a way to let your audience know that they have your attention and that you care about them. In the end, you both win as you both find delight in each other’s company.
To get you started, I’ve created 31 days’ worth of values-based social media posts and tweets you can use to not only attract, but also inspire your followers. Get them for free here: Social Media Reboot.