Successful businesses are those that not only attract their ideal clients, but also focus on building relationships with their current and potential customers. Making money in business is not just about building your list, but about creating loyal customers by building relationships with those on your list.
Offering your market valuable content on a regular basis is a great way to build relationships and strengthen your trust factor with them. One key tool you can use to regularly connect with your ideal customers is a newsletter or ezine.
An ezine provides an avenue for you to share tips, news, updates, and other helpful and relevant information with your list. If produced regularly, an ezine will enable you to develop that trusting relationship with your potential customers, create an awareness of your brand, and showcase your services and products.
In order to develop an ezine that connects, inspires, and creates loyal customers, here are five key elements you should include:
Header that Brands
Your newsletter header should showcase your brand and be consistent with your other marketing materials. By including links to your main website or blog, you can drive readers back to your main hub of information and to your other offerings.
Your readers will most likely see this section first, so be sure that it is attention-grabbing. Include some insight into your life and who you are. Let your personality shine through and look for ways to engage your readers.
Provide your readers with some valuable content that will help solve a need or fulfill a want. You can include a 400 – 600 word article on a topic that would benefit your readers.
Give your readers some insight into who you are and what you have to offer. This section will help to build your credibility, so be sure to include your “Fab Statement”.
This is the perfect opportunity to recommend a favorite resource, an affiliate product, or one of your own products or services. Try to keep a mixture of offers, and not just focus on your own products. This is also a great section to write a review of a great book you’ve read or a summary of a seminar or event you’ve attended.
Best Way to Connect
Be sure to make it easy for your ezine readers to connect with you. Include your social media links to Facebook, Twitter, LinkedIn, your blog, and any others you have.
Ready to get into action? Start by deciding on a design for your ezine and gathering the articles, information, logos, colors, etc., you want to include in it. Then block off some time on your calendar and begin creating your first one. Check out the Savvy Mompreneur’s Newsletter to get some ideas.
By connecting with your current and potential customers through an ezine, you will be better positioned to attract and create loyal customers.