Mobile content marketing can be an additional platform added to your overall content marketing strategy. You can use it as another way to market your content to your clients as well as attract new clients who are too busy to sit down at a computer to look at your website.
As you identify ways to build relationships with your potential clients and customers, consider mobile content marketing as becoming an essential part of your marketing mix. This type of marketing is becoming more and more necessary as the quantity of users using mobile phones and other devices to access online content is growing by leaps and bounds. Some reports state that it is even outgrowing personal computer usage.
Mobile content marketing cannot be ignored by savvy mompreneur marketers who wants to remain relevant.
Accessing the internet via a mobile device has increased social network use by over millions and is expected to continue to increase. You can get started tapping into this market by offering your current clients the ability to read, watch and listen to your content via the mobile device that most of them use, or code your site to detect what device is reading your content. By doing this you make it easier for your current clients to pass on your information via texts.
The “Queen of the Internet” Mary Meeker stated in her “State of the Internet Report” that “Rapid Ramp of Mobile Internet Usage Will be a Boon to Consumers and Some Companies Will Likely Win Big (Potentially Very Bib) While Many Will Wonder What Just Happened.” Don’t be one of those who just wonders what happened.