Most, if not all, savvy mompreneurs want to increase their numbers of fans, followers or subscribers. Creating a lucrative business means attracting and gaining ideal clients, and social media marketing is one very effective method for accomplishing this.
To attract followers online, it’s important to improve your site’s ability to get found by your ideal client. That’s where Search Engine Optimization (SEO) comes in.
What is SEO?
SEO is the practice of improving a website’s visibility in search engines by first understanding how search engines work and then seeking to improve the site’s ranking for specific factors, such as keywords.
But good SEO goes beyond keyword ranking. Search engine optimization and social media campaigns go hand in hand. As search engines continually tune and refine their algorithms, social media is becoming increasingly important. Social factors, such as how many people “+1” or “Like” your fan page, are helping sites rank better in the search engines.
Steps to Getting Started
To get your web page to rank well in Google for your specific keywords, Google needs to be able to find your website out of all the possible matches for the keywords that users enter in the search box. So the first step in getting found is to pick those keywords that relate to your business…ones that the prospective user would type in when searching for what you have to offer.
Once you have decided on the best keywords for your site, the next step is to begin using those keywords within your site. This includes your content, page title, page description, and headings.
Building your online presence is another crucial factor in SEO. Once you have created your Facebook and Google fan pages, and your Twitter and LinkedIn profiles, focus your efforts on increasing your followers by branding yourself, encouraging people to follow by giving value and asking for the “Like”, engaging your community, and by establishing yourself as a person of authority.
What’s it Really About?
While the tactics of SEO are important, it’s really about developing great content that your potential users would want to discover and then helping the search engines deliver great results for your site. While it’s possible to learn everything you need to know and more about Search Engine Optimization, there are people who specialize in social media marketing and SEO techniques who can help beginners get off to a grand start.
Now it’s your turn to share. What lessons have you learned about SEO? How has it helped your website?