Have you ever made an excuse?
Sure you have. We all have.
Have you ever made an excuse about why your home business isn’t doing as well, financially, as you had hoped?
Or have you made an excuse about why you haven’t left your corporate career yet and put all of your time and energy into your “newish” home business?
“But it really is hard working full-time, running a household and trying to start a business from home all at the same time. Cut me some slack!” you say.
Yes, it’s hard.
But don’t you really want it? The freedom? The flexibility? The ability to spend more time with your family?
The excuses are based on real needs, fears, and challenges. And many women don’t know how to overcome them.
If you would like help in overcoming your excuses and building a home business that brings you home, here are the top 5 excuses women make and ways to overcome them:
1. I’ve been telling everyone about my business and most aren’t interested…”
For many beginner entrepreneurs, marketing means telling as many people as possible about your new business. In fact, many direct sales companies train their new representatives to make a list of everyone they’ve ever known, seen or heard about and send them information about their business.
While this “law of numbers” technique can result in convincing a good portion of those you contact to actually buy, it can also alienate you from a much larger portion of that group.
If you’re serious about helping others with your business, then you want to focus on attracting the right customers. To do this, start by focusing on finding those who…
- You know what they look like, where they hang out, and what their problems are
- Desperately need what you offer
- You really would love working with
- Will experience great results from your products or services
- Will pay what your products or your services are worth, on time, without questioning
- Will be your best word of mouth marketer and will refer you to others
2. “There are so many people doing what I do, they’d never find me…”
Yes, there may be a lot of people in the world doing some similar type of work or selling a similar product as you. But there is only one person with your unique personality, experience, talents and skills.
You are unique and the way you market should be unique too.
Branding is the process of making people aware of who you are, what you do, and how you differ from your competition.
Your brand is one of the most valuable components of your business, because it demonstrates what YOU are able to offer your potential customers that no one else can offer in the same way.
Building a personal brand involves communicating what makes you unique and special. By developing and marketing your brand first, people will get to know who you are and you can begin building relationships of trust with them.
Before you can effectively market to your clients, you need to be very clear about who you are and what you stand for.
3. “I don’t know how to market my business so that people will actually buy…”
The majority of new entrepreneurs are unsure about how to best promote what they do. A good way to start is by intimately getting to know the group of people you want to buy your products or services. By knowing and understanding their deepest needs, burning desires, and greatest fears, you can learn how to effectively market to speak to those needs.
Once you have this information, you can begin sharing the insights you’ve gained about the problems they experience and the solutions you’ve discovered to their problems – solutions your products or services deliver.
Just remember, your goal should always be to serve those you are targeting. When you have a heart of service, then marketing simply becomes a vehicle to help your ideal customers get better.
4. “I don’t have enough time in the day to juggle family, work and a home business…”
Everyone has the same amount of time in a day. It’s how you use that time that makes the difference. There are some moms who seem to easily juggle work, family and a business, while others seem to always struggle.
So what makes the difference?
How you schedule and prioritize your day will determine what you’re able to accomplish.
If you’re serious about building a business from home so you can eventually transition your skills home, then you will have to put in the work to make that happen. Stay focused on your end goal and that will help fuel you when times get tough.
Write out your goals and set target dates for each one. Choose a reward you can savor once you reach that goal.
Establishing a work schedule will help ensure you are consistent and stay on track. This may mean waking up early, before the kids awake, or staying up a little late, after their bedtime.
By establishing a routine, you begin to treat your small business more like a profitable investment and less like a hobby. Post your schedule and review it with your family so they can support you in your decision to work from home. Will you follow this schedule 100% of the time? Most likely you won’t, and that’s okay. However, use it as a guide to keep you focused and work hard to honor your time.
As you set up your daily schedule, be sure to include time for you to “play”. Whether it’s time with the kids, your husband, or your girlfriends, schedule it in and stick to it. Investing in yourself is a very important part of business success.
5. “My family really isn’t that supportive of my decision to come home…”
Not everyone will support you in the decisions you make in life. But if you believe that what you’ve chosen is in your best interest and the interest of your family, then don’t let their doubts become yours.
Instead, reach out to others who can support your dream and help you make it a reality. Whether they are silent mentors (those you follow from afar) or actual contacts, this group of cheerleaders and coaches can help guide your business decisions and lead you to success.
It helps to include those who have been where you are and have successfully reached the goal of transitioning their career home. You can find many supporters in online groups and forums, or check with your local Chamber of Commerce for groups that meet locally.
While following these tips will help, it boils down to making the decision to stick to your goal no matter what. If you put in the work, you can soon enjoy the benefits of having an excuse-free business at home.