When a visitor lands on your blog, you have mere seconds to capture their attention. One of the single most powerful tools you have at your disposal to accomplish this are your posts’ headlines. If you want to create compelling headlines that attract and sell, here are a few tips to help you get the job done:
#1 – Tap into Your Prospects’ Emotion
Psychologists tell us our buying decisions are based first and foremost on our emotions. So you want to use headlines that offer your readers a strong emotional benefit or reaction.
For example, this headline: The 20-Minute Step that Will Make You a Business Genius, taps into readers’ desires to feel smart and powerful.
Other emotions you can tap into are a desire to feel:
7. A sense of belonging
8. In control of their own destiny
#2 Command Action
Help your readers feel powerful and in control by using language that compels them to action. In order to compel, it’s important to use active language – language that shows movement and commands attention.
For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine headline however it doesn’t command action nor does it really tap into any emotions. However, “Conquer Your Sugar Cravings With This Simple Step.” Conquer is an active and emotionally powerful word. Readers receive the benefit of feeling powerful and in control, and it commands action.
#3 Make Your Reader Feel Important
A very powerful word that most like to hear is the word YOU. It lets your readers feel as if you’re talking to them specifically. It also conveys that you’re interested in solving their problems and issues, and in helping them achieve their desires. Instead of using I, Me or We in your headlines, use You.
Using the headline example above compare the two options:
“Conquer Your Sugar Cravings With This Simple Step.
“Conquer Sugar Cravings with Our System”
People want to know what’s in it for them and when they can assess that information in the headline, they’re going to be compelled to continue reading your copy and making a purchase.
Here are three more ideas for powerful headlines:
- Make a promise – Earn $1000 a day
- Make it newsworthy – New program guarantees you’ll earn $1000 a day.
- Ask a question – Do you want to ensure your financial future?
Three Simple Steps to Writing Headlines That Sell
Now that you have some ideas about what types of headlines sell, let’s talk about how to begin writing those powerful headlines.
Step One – Get to know your audience intimately. What are their hopes, dreams, desires, and problems? Zero in on your target market, interact with them, and discover what they need and want. Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.
Step Two – Determine how your products or services are going to make your prospects’ lives better or solve their problems. For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.
Step Three – Write ten to twenty (yes twenty) possible headlines. Not only will this give you practice writing compelling headlines, it’ll also help you hone in on that perfect headline. And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.
Marketing and copywriting experts consider your headline to be the most important element of any effective marketing piece. Take the time to craft a compelling, and selling, headline and you’ll reap the benefits for years to come.