In this crowded marketplace, every entrepreneur and small business owner has to work hard to stand out, to be noticed, to be successful, to be seen as significant.
After all, how will customers buy from you if they can’t find you among the crowd?
Many entrepreneurs spend countless hours and dollars on research, training courses, and conferences to learn how to make their business stand out. They learn brilliant tactics on branding, marketing and customer service that seem to provide some success.
But at the end of the day, after implementing all of the known tactics, they may have some success, but is their business (or their life) really significant?
To me, true significance is more than what can be learned in a typical training course.
True significance is more than looking better than your competitor.
True significance is more than having the most sales or loyal customers.
There are only two ways to make your business, and your life, truly significant: true significance is what God does on your behalf and what God partners with you to do.
Let me explain…
Significance is different than success.
“Success” means to accomplish your goals. Another popular definition of success is “the attainment of wealth, position, honors, or the like.”
Success by these definitions can be dangerous, because we can start to rely on ourselves to make it happen.
And we can start to blame ourselves when it doesn’t.
But significance is freeing.
Significance says that everything that happens in my life is either what God does on my behalf or what He helps me to do.
I see being an entrepreneur as a partnership with God to serve those who need the help you have to offer. And when you view entrepreneurship this way, it changes how you view success.
Success now means I have partnered with God in helping and serving others through my business. Even if I have less customers or sales than my competitors, I still fill successful, because I have fulfilled my mission.
Achieving true success (read: true significance) may not be quick and it may not be easy. But if we allow God to finish what He has started in us, significance will always be effective.
So how can you make sure your business, and your life, is on the path to significance? It starts by identifying what God wants to partner with you in doing and who He wants you to serve.
If you need some help in figuring this out, my “7 Steps to a Custom Designed Life and (Profitable) Business Cheat Sheet” will guide you through the process of discovering your purpose in God’s plan. Click here to get access.